East Sussex County Council’s Chairman has welcomed the launch of a new alliance to champion tourism and hospitality across the county.

Cllr Roy Galley was among 750 guests who attended the official launch party of the Sussex Tourism Alliance at the Grand Hotel in Brighton on Wednesday, November 19.

The mission of the Sussex Tourism Alliance is to bring partners together, advocate for the sector and develop a cohesive strategy.

Cllr Galley, pictured with Alliance co-founder Steve Darby, said: “I was delighted to attend the event which marks the beginning for this new collaborative group.  The Alliance will bring together businesses, local councils and industry bodies to give the sector a stronger voice and improve the experiences of visitors to Sussex.

“East Sussex is home to many iconic cultural sites, amazing attractions and places of great historical interest and importance, all of which are incredibly important to the county’s economy and will benefit significantly from the new Alliance.”

He added: “The Alliance will complement the great work already being done in the county through the Local Visitor Economy Partnership, which aims to enhance Sussex’s reputation as a thriving and vibrant destination, and Experience Sussex, created to improve the visitor economy and showcase all the county has to offer.”

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