AS the nights draw in, motorists in East Sussex are being urged to be #DeerAware and avoid collisions with animals on rural roads.

There are estimated to be more than 74,000 deer-related traffic collisions across the UK every year, and that risk increases during mating season which runs throughout November.

As part of its #DeerAware campaign, East Sussex County Council is encouraging people to take care in heavily wooded areas or where there are deer warning signs as these are places where deer are most likely to venture out, particularly around dawn and dusk.

Cllr Claire Dowling, lead member for transport and environment, said: “Collisions with deer can result in injury or death for animals and drivers, and significant damage to vehicles.

“With plenty of rural roads across the county, I would urge drivers to take extra care this time of year as deer can appear on the road unexpectedly.

“By following some simple tips, we hope that drivers can keep themselves safe and ensure our deer population can roam freely and thrive in our countryside.”

Advice to motorists includes;

• Drivers are advised to use full-beam headlights at night if no other cars are around, as they will reflect the deer’s eyes, but dip their headlights when they see a deer to avoid startling it.
• Deer often cross the roads in the same locations. Where there are deer warning signs motorists should slow down, stay alert and be prepared to stop.
• Deer often travel in groups so if drivers see one crossing the road they should slow down and drive with caution as others may follow.

If motorists hit a deer they should park in a safe place with hazard lights on and call 101 if the deer is on the side of the road and not causing a danger to others, or 999 if someone is injured or the deer is in the road and a danger to other road users.

More information and advice available at https://www.eastsussex.gov.uk/roads-transport/roads/road-safety/deer

Ends.