White Ribbon Day campaign sets goal of tackling misogyny as World Cup begins

Held at the start of the football World Cup tournament — a time when domestic violence incidents spike — this year’s White Ribbon Day message highlighting the dangers women encounter was especially important.

Held on 25 November, #TheGoal of this year’s campaign was to highlight the challenges and dangers women and girls face in traditionally male-dominated contexts like the football pitch and public transportation.

The annual event raises awareness of violence against women and girls by addressing its root causes such as harmful attitudes and behaviours around masculinity.

White Ribbon Day coincides with the start of the 16 Days of Activism Against Gender-Based Violence, which ends on 10 December, an international campaign led by women’s groups.

Events to mark the whole 16 Days campaign in East Sussex and nationally include:

East Sussex County Council’s website has more information about domestic abuse and where to get help.